We have been building to this one for a while. The Expansion Pack is OB70's latest collection and it is exactly what the name says — more. More colour, more range, and the embracing of a warm summer aesthetic that makes you feel alive. This is the collection where OB70 opens up its world wider than it ever has before, and every piece in the drop reflects that intention.
The collection spans the full range of what OB70 does — graphic tees, polos, tank tops, button-up shirts, beach shorts, and track pants. The palette runs warm and loud across electric red, cobalt blue, canary yellow, and powder blue — shot against Lagos heat, surfboards, and sand, because that is the energy this collection was built in and built for.
But the bigger announcement is this: alongside the Expansion Pack, we are introducing OB70 Babes Subline — our women's line, finally given its own identity and its own moment. The women who have been wearing OB70 since the beginning deserve pieces built specifically for them, and OB70 Babes Subline is exactly that. The Hot Girl Club ringer tee, the Pretty Girls Love OB70 raglan, the wide-leg track pants — these are pieces that carry the same OB70 energy in a language that is entirely their own.
This collection did not come from nowhere. It came from years of building, refining, listening to the people who wear the brand, and pushing the creative vision further each time. The Expansion Pack is OB70 at its most expansive — and still, it feels like we are just getting started.
Shop the Expansion Pack now at ob70lagos.com or come see it in person at Lekki Rite Hub, 36 Oriwu St, Lekki, Lagos. 🖤